Mobile Applications Marketing

November 1, 2016 by Bindu
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We can build a direct marketing channel for you, keeping you visible at all times.

If you think that mobile apps are solely for big name brands, you are wrong. In fact, these days you’ll notice that many small businesses you interact with in everyday life have their own dedicated mobile app, be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

We can create a niche for you in with mobile applications marketing. Statistics show that the average individual spends more than two hours a day on his or her mobile device. While it is likely that only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being in the way can be an advantage to your company, as our mind unconsciously records every image and text or well-designed app icon it comes across, even if it happens unnoticed.

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers, including special sales and promotions is right at their fingertips. Through push notifications you get even closer to direct interaction, and can easily remind customers about your products and services when you want to.

We can help you provide value to your customers. Something important to consider, is digitalising your loyalty programme, instead of sticking to the old point-collection card system. This makes it possible for your customers to collect rewards via your company mobile app, resulting in more downloads, more return customers and much higher company visibility.

A mobile app is like a blank billboard sign. You can do what you want with it; make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the effective frequency and as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

Improving your customer engagement is paramount to your success as a business, and we can make this happen. No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging or help desk feature within your app can really make a difference in the way you communicate with your customers.

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there; roadside banners, billboards, flashing signs, newspaper advertisements, flyers, coupons, websites, website banners, Facebook advertisements, and email marketing, we slowly lose our impact on customers because of the immense amount of advertising surrounding us all.

It’s time to go back to making a true and sincere connection with your customers, therefore making them a loyal lover of your product and/or service.

Our company delivers a way for you to stay closer to your customers, and ensures your business is just a fingertip away at all times. The choice you make today is going set the foundation for the future of your business. Optimise your marketing with us. Call us today on 36750275 and get your mobile app created for your business.

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